Dr Oliver Mihm, Chairman of the Board of Management (CEO)
Founder and CEO of Investors Marketing Management Consultants AG. Specialist areas include national and international market-entry and market-development strategies, product and enterprise positioning, customer acquisition strategies, design of pricing models, structuring and reorganisation of sales and shared functions, cost structure optimisation, post-merger integration.
Dr Mihm formerly headed up product marketing, where he was in charge of the development and implementation of end-to-end marketing strategies for the entire investment portfolio of Deutsche Bank Private Banking. Prior to this, as head of operational and strategic marketing projects for BfG Bank AG (now SEB), his responsibilities included the design and implementation of market-oriented strategies for the entire bank and its subsidiaries in the domestic and foreign markets.
Dr Mihm studied economics and obtained his doctorate at the University of Münster with his thesis Positionierungsmanagement im Retail Banking (positioning in retail banking).
He is a speaker at national and international congresses and lecturer for the Executive MBA programme at Frankfurt School of Finance & Management.
Thomas Wollmann, Member of the Board of Management
Member of the Board of Management of Investors Marketing AG. Thomas Wollmann has been with Investors Marketing since 2002 and became a partner in 2009. Industry focus: banks and savings banks in the retail and commercial banking sector.
Specialist areas include strategic product and price management, pricing strategies for new customer acquisitions/boosting earnings from payment solutions/current account business, securities business, deposit-taking and lending (in particular mortgage-lending), the effects of digitalisation and its impact on business models (including omnichannel/multichannel strategy, sales strategy, multichannel management), and the effects of consumer behaviour (segmentation, application of the IM customer typology to existing customers and derivation of central market development concepts).
Thomas Wollmann studied economics at the universities of Marburg and Mannheim, specialising in banking, business psychology and business information technology. Prior to this he trained as a banker with Dresdner Bank AG and worked in sales.