Who we are

Financial services providers must see themselves as true service providers if they are to achieve lasting success. We are here to help our clients do just this, 100% focussed, customer-centric, end-to-end, bespoke and on a partnership basis.

100% focus on financial services providers

We focus exclusively on the financial services market. The result? We have been the first choice of partner in more than 500 successful projects. Our clients include leading domestic and international banks, savings banks, insurers, investment companies, building societies and fintech companies.

100% customer-centric approach to consulting

From growth and earnings strategies to cost and efficiency strategies, we design everything from the perspective of the relevant target group – the customer. Whether an end customer, sales partner or employee, knowing what drives customers is key to understanding behaviour and creating a product that will carry the right appeal. That's why we continue to invest in research into all financial motives, preferences and behavioural patterns across a wide range of customer groups in our own extensive market studies. The result is a unique IM customer typology for financial decision-makers for the financial services field in the German-speaking area.

100% end-to-end support

We guide our clients through the entire process, from creating the strategy to designing and implementing the project. Our work is methodical and geared to practice throughout, and our clear recommendations support the economic success of our clients.

100% on a partnership basis

Clients and consultants form a team of equals. Working together in a spirit of partnership is particularly important to us and we take care to ensure that all team members are on board – both content-wise and emotionally.

100% bespoke solutions

We are a consulting manufactory – custom consulting is our philosophy.

Every single one of our clients is different, so we steer clear of one-size-fits-all concepts or compartmentalisation.

Customer-centric approach to consulting

Focus on our clients’ goals and the customerOur job is to help our clients meet their goals. From growth and earnings strategies to cost and efficiency strategies, that's why we design everything from the perspective of the relevant target group – the customer. Whether an end customer, sales partner or employee, knowing what drives customers is key to understanding behaviour, judging responses to changes and creating and implementing a project perfectly designed around unique company targets.

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Investors Marketing draws inspiration from Maarten Thiel

All of the artistic images displayed on our website are taken from the works of illustrator, graphic artist and painter, Maarten Thiel. Several of his paintings and etchings hang in our offices and those of many of our clients. Maarten Thiel and Investors Marketing had a close relationship going back many years.

To this day, we continually discover parallels between our work and Maarten Thiel's approach, and can relate to many of the same qualities:

  • A passion for that which is often perceived as cold and abstract
  • An eye for detail, even in the very early stages
  • A fascination for multi-layered projects and the complete immersion required
  • The constant willingness to engage in personal reflection while remaining true to oneself
  • The self-belief needed to open oneself up to the creative process
  • The maturity that comes with experience

Maarten Thiel's biography

1945

Born in Amsterdam

1963 - 1965

Studied fine arts under Ger Lataster and Frans Verpoorten at the Ateliers '63 art school in Haarlem, Amsterdam, as well as art education at the school of education in Amsterdam in parallel

1964

First etchings; study trip to Spain and northern Africa

1977 - 1984

Lecturer in graphic design for the Architecture faculty of the University of Kassel, Germany

1990 - 1992

Lecturer in graphics for the college of fine arts, Kassel, Germany

1989

Awarded the Vellmar art prize

2008

From 1965 until his death on 20 September 2008, Maarten Thiel lived and worked in Kassel, Germany, as a freelance artist

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